What defines a successful email? Open rate? Click through rate?
Yes, those are both very important. Of course someone has to open the email and click to our site. But the real value is realized only when that person takes the desired action once arriving – for example they purchase a CD or a digital download.
To [...]
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What Defines a Successful Email
Holiday Gift from Kadlec Consulting
Happy holidays everyone! This is a gift for those who have Facebook pages….but a gift for all is at the very bottom.
First – did you read the post on making your free download tab? If not, read that first.
Even if you don’t use Topspin the steps to make a custom tab using FBML tab are [...]
Free Download on Facebook
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Using Topspin’s email for media widget is a great way to convert Facebook fans into email addresses. This is important to do because most bands I’ve worked with find that an email blast is far more effective way to [...]
Super Powerful Totally Easy Fan Centric Contest
I can’t believe I’m about to give away this killer idea. If you’re the first one to act on this, call your PR agent because you may be the first to do this.
First, I’ll give you the prize, then we’ll talk about a few ways to deploy the contest.
THE PRIZE:
The prize is to immortalize one [...]
How to Write Emails with Hooks
Today I was emailing with a musician who had sent me a better than average email blast. It a nice layout with the content in the left column, a list of tour dates on the right and good graphic / color scheme etc. A nice design. It was also clearly and unmistakably the writing of [...]
Tools for building your artist site
The other day I had a great email exchange with a friend and former colleague of mine, Thomas Grogan of Grogan Social Scene. Then I added a bunch of posts to the Topspin Green Room about Wordpress for artist websites.
So I thought this week’s post could cover some basic tools that you may want to [...]
Social Signal Gives Away the Farm…go get some!
This post is probably more for the social media marketers out there but….who isn’t a Social Media marketer these days?
Kudos to Social Signal for opening up their process to the world. As a four year “veteran” in the space, it is a big step for them to share their strategy for helping clients create [...]
Tracking for Dollars
The other day I was telling one of my clients how excited I get by tracking email. I was like oh man I LOOOOVE email tracking. He laughed a laugh that said, “man this guy is a total nerd.” But then he said…”I’m starting to love it too.”
You know why? Because tracking response to email [...]
Learn why email rules
In research that can be found in reputable sources such as the Marketing Profs and Marketing Sherpa sites, email has proven to be the channel that is the most effective in driving conversions. More clicks per view and furthermore more action after the click.
I have a theory of why I think this is. It’s [...]
get more out of twitter in less time
One piece of technology and one tip to save you time on twitter so you can focus on writing, rehearsing, kitesurfing, or doing whatever it is that you’d rather be doing right now instead of trying to interact with your fan base.
Tech tip:
Use twitalyzer to find out which of your followers has the [...]
